The big agencies are acting like media supermarkets: they buy media in bulk, slap on their margins, and sell it back to clients at inflated prices. You get what they want to sell, not what you need.
Opinions
The gift of transparency
Summary
Redefine perspective
Category challengers should be getting tailored strategies that work for them, their audience and their brand. True strategic difference can only be achieved by working with a partner that will prioritise building your brand, not their bottom line.