Redefining the business of media
This is a wake-up call. It’s time to deal with the big fat elephant in the room: media agency fees absolutely should not be based on a commission model.
Think you're getting a good deal? Think again.
It can’t be right that the fee you pay your agency is a percentage of the media spend you deliver for them. These two things are not connected. And the misnomer that they are is what’s holding you back.
How has it come to this?
It’s impossible for a traditional media agency to be taken seriously as a strategic business partner when for their business model to work, all roads must lead to media spend in the quickest way possible, and buying them aligned to the trading deals that underpin agency profitability rather than deliver fair value to clients.
The current system is broken.
