Strategic Programmes
These programmes drive strategic difference and unlock the next phase of growth for agile, ambitious brands.
There is a lot of great strategy, planning and insight work out there. Unfortunately, most of it is sat on desktops, in drawers or gathering virtual dust buried in old filing systems. You see it as unfinished, out of date or unactionable and there is loads of it, in part driven by the short ten-year of CMO and the “fresh start” strategy & planning cycles this creates.
In short, past work (which was invested in by the business £££) is not being used effectively to drive the competitive advantage you need.
You don’t need to go cap in hand to the FD to start the process over, yet again. With the Redefine’s strategy finishing school we work with you to make what you’ve got, work hard.
Re-evaluate existing strategy to make sure it’s fit for purpose and up to date.
Recycle work that’s still relevant by connecting it through to implementation with current strategic projects.
Reduce the initial outlay of starting strategy and planning work from scratch.
Redefine your approach to media and gain the advantage you need to win.
Review, refine and revitalise your current work by identifying the updates you need to connect your business goals to your consumer campaigns.
So many segmentations are not pulled though to implementation and made actionable or measurable against your objectives. We take what you’ve got and make sure it’s effective in delivering these insights into your activation.
You need to grow, you know it needs to come from comms, you know you need the support of your agencies to win, but need a unified approach. Work with Redefine (a partner with true strategic integrity) to co-build the multi-agency brief you need.
Businesses like to talk about change, challenging the status quo and doing things differently, especially in marketing. But changing what you do, how you measure it and getting the senior management team to see the world differently is hard yards. But it’s the hard yards that marketers must do to be successful.
REDEFINING COMMS-LED GROWTH
We help marketers do things differently to redefine comms-led growth. So if you’re hearing the following, let’s collaborate to break down these barriers to your success…
We have a fixed CPA. You can do whatever you want if it comes in under that.
TV/Press/OOH (insert random channel) doesn’t work for us.
Your budget is the same as last year… but we do expect transformative growth from marketing this year.
Certain customers are disproportionally valuable to the success of your business. Using your own data, we show you how to identify and reach them. You are then primed to smash through your restrictive CPA ceiling by increasing the value of the customers you acquire.
If you’re a challenger finding it hard to gain market share, we’ll unlock your next stage of growth. When budgets are small you can’t afford to be broad or boring. Our approach is to help you learn the category rules, then break them in style – turning channel-centric thinking to audience-centric thinking that can’t be ignored.
Audience focused, category specific and fully objective. We are experts in helping you set budgets to hit your business KPIs.