What should I be saying to who, how and when to grow my business.
Services
To redefine is to rebalance
By correctly valuing the thinking element of a campaign, the quality of the outputs are stronger, more creative and more effective. This means we also bring the true strategic integrity to every service.
Integrated Comms Strategy
Budget Setting
How much do I need to spend to hit my objectives?
Audience Exploration and Understanding
Who is my target, how many of them are there, what are the attitudes and behaviours, how can I reach and engage them effectively? Who are your audience considering from your competitive set and how can you win?
Media Strategy and Planning
From what is the role for media through to how you should target and use the attributes of specific platforms to your advantage.
Media Buying
Finding the most effective route to market and negotiating the best rates.
Campaign measurement and evaluation
How do we measure effectiveness of our channels and campaigns and what reporting content and cadence will be most effective.
Why choose Redefine?
Integrated media & creative strategy
Why pay 2 separate agencies to do this in parallel only to have to bring it together yourself? Do it once with a partner with true strategic integrity.
Agile and entrepreneurial agencies
With the backing, scale and enterprise level tools of a large integrated marketing service group.
100% client centric recommendations
No self-serving deals dictating our recommendation. Get what is right for you, every time.
Partnership mentality
We succeed when you succeed, not just when you increase spend.
After nearly 20 years in media agencies and seeing first-hand the detrimental impact misaligned incentives have on both agency integrity and planning quality, it was time for Redefine Media for the benefit of creativity and effectiveness.