Holding groups are using the scale of their trading power to buy up media wholesale and sell it back to a client, at a higher price than they bought it for. This is a backwards step for transparency and trust.
Opinions
Backward step!
Summary
Redefine perspective
“It is undeniable that the media agency is bound to want to oblige its clients to buy whatever it has already secured, whether it fits the client’s needs or not”
Agencies are not making you a recommendation that works for your business, your brand, your audience or your objectives. They are just trying to get you to spend quickly. All roads must lead to Rome (or whatever they have in the media stockroom) for them to make the profit they need from smaller spenders.