Turns out, boring ads are costing businesses heavily – we’re talking millions of pounds wasted, simply because advertisers don’t put effort into creative thinking when it comes to their ads. While it appears that many still believe performance marketing is the only way forward, unfortunately it still seems to be synonymous with dull ads, and brand-building campaigns are flying the creative flag.
Opinions
How to get your CFO to listen
Summary
Redefine perspective
Creativity should be put upfront to be the driving force behind all campaigns. It’s not just for the big players; there’s a massive opportunity for smaller brands. With so much focus on bottom-of-the-funnel advertising, a space is left wide open for challenger brands to really make their mark – and they don’t need endless budgets to do it. Insight-driven, audience-centric planning with creativity at its heart and a little imagination is all it takes. Does that sound too simple?